10. SUDO Reiko
1953 Born in Ibaraki Prefecture
Among the charms of fabrics produced by NUNO, of which Sudo Reiko is design director, is their abundance of imagination. During our first meeting to discuss this exhibition, Sudo’s sensors were on full alert, and she was fully engaged with the project immediately. She made many keen observations about Pokémon that caught her eye in the Pokédex. She noted the visual characteristics of various species and their unique moves and types, and succeeded in weaving together a variety of images for “Pokémon x Textiles.”
The motif eventually decided upon was Pikachu, which Sudo had repeatedly seen and admired as “so kawaii [cute], really adorable.” While proposals for other Pokémon motifs were drawn up, from material and technique to exhibition plan, Sudo was motivated by the desire to convey the appeal of Pikachu through textiles: “After all, it’s so kawaii!” Incidentally, the word “motif” is etymologically derived from the Latin motivus (to move). Kawaii fever seems to have spread to everyone involved in the production, and helped propel their motivation to maximize the quality of the work.
Among the charms of fabrics produced by NUNO, of which Sudo Reiko is design director, is their abundance of imagination. During our first meeting to discuss this exhibition, Sudo’s sensors were on full alert, and she was fully engaged with the project immediately. She made many keen observations about Pokémon that caught her eye in the Pokédex. She noted the visual characteristics of various species and their unique moves and types, and succeeded in weaving together a variety of images for “Pokémon x Textiles.”
The motif eventually decided upon was Pikachu, which Sudo had repeatedly seen and admired as “so kawaii [cute], really adorable.” While proposals for other Pokémon motifs were drawn up, from material and technique to exhibition plan, Sudo was motivated by the desire to convey the appeal of Pikachu through textiles: “After all, it’s so kawaii!” Incidentally, the word “motif” is etymologically derived from the Latin motivus (to move). Kawaii fever seems to have spread to everyone involved in the production, and helped propel their motivation to maximize the quality of the work.