Laundry detergent made with the old-fashioned pot-heating method

What are the best criteria to choose when buying laundry detergent and fabric softener?

Pursuing the strength of dirt removal results in insufficient consideration from the viewpoint of environmental load, and conversely, the same thing can be said if only the environment is emphasized. Considering the product price as a consideration, it seems that all products have advantages and disadvantages.

What we aimed for with this laundry detergent was to create an all-rounder product in terms of performance, price, and environmental friendliness.

A long-established soap maker was in charge of development.
The combination of soap and laundry detergent may seem surprising, but this manufacturer is not only a soap for hand washing, but also a professional detergent for commercial use and household cleaning products. am.

The selling point of this laundry detergent is that it contains pure soap made with the "traditional kettle-heating method".

When pure soap is used in laundry detergents, it can be expected to improve the washing result and feel better than general synthetic detergents, as well as improve water absorption.

Synthetic detergents that are only intended to remove stains often have too strong a cleaning power, for better or worse, and run the risk of removing the natural oils and fats that the fabric originally has.
On the other hand, pure soap does not easily damage the texture of the fabric, and the plant-derived fatty acids remain as natural oil. The remaining oil can be used with confidence because it is an ingredient that does not cause any problems even if it comes into contact with the skin.

In terms of biodegradability, soap is weak against water in the first place, so when it flows into the sea or river, the surface active ingredients eventually disappear and become food for aquatic organisms.

Pure soap seems to have only merits, but the demerit is that the amount used is larger than that of general synthetic detergents.

Pure soap does not have a very strong detergency, so you will inevitably use more. Then, in winter, there will be a lot of undissolved residue, and it will cause stains on clothes and washing tubs.
In other words, you can see that both pure soap and synthetic detergent have advantages and disadvantages if you change your perspective.

Therefore, we thought that the ideal form would be a laundry detergent that combines the best of each other, not just pure soap or synthetic detergent.
By combining their detergency and foaming properties, it is possible to reduce the amount of laundry detergent used. Furthermore, we succeeded in keeping the cost of the product itself relatively low while considering the reduction of the environmental burden. Of course, we also have confidence in the essential detergency.

Based on these points, we are proud to have succeeded in developing a laundry detergent that can be called an all-rounder.

We would like you to try this laundry detergent together with the same series of fabric softener.

The original role of fabric softener is, of course, to soften clothes as the name suggests.
However, before I knew it, I noticed that most of the products in the world focused on "adding fragrance" rather than their original purpose.

Of course, scent is one of the important factors, but we decided to develop a fabric softener that focuses on the original purpose of "how to make clothes last longer."

Boasting a soft finish, this natural fabric softener contains plant-derived surfactants.

Here is the finished product.
We have prepared 3 types of fragrances that are not overstated.

・Suzuran and violet grass ・Wild grass and flower soap ・Forest and citrus

There are a total of 12 products, including laundry detergent and fabric softener, with 400 mL and 1,000 mL, respectively.

In addition to the standard floral and soap scents, we also offer wood scents. It's quite rare to find wood-based fabric softener scents, so I hope you'll be able to experience the scent for yourself at the store.