Awaken your radiance with kojic acid brightening

1.8x^*1 the kojic acid brightening power, in our highest concentration ever.^*2
The new WHITELOGIST serum

The brightening power of kojic acid, now in a high-concentration^*2 formula.

We devoted all of DECORTÉ’s advanced technology to craft two medicated

brightening serums that shut down age spots at the source.

We dug deeper with cutting-edge brightening research to hone our focus.

This approach “puts the brakes on” the melanin production that progressively pigments skin deep within.

The hydration of Deep Aura Optimizer^*3 also imparts translucence that

seems to well up from within the skin.

Now is the time to end concerns about age spots and discover your ultimate radiance.

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WHITELOGIST leverages all of our brightening research

Formulated with a diverse array of beauty ingredients,
bringing together years of expertise, including the active brightening ingredient kojic acid.
It awakens skin’s innate radiance all at once.

Key Point 1
High-concentration^*2 kojic acid formula targets cells that form age spots^*4

It inhibits progression of melanin pigmentation in the 37 million^*5 age spot-forming cells^*4 located all over the face.

We also achieved the extremely difficult feat of creating a high-concentration^*2 kojic acid formula.

Key Point 2
Penetrates^*6 quickly and fosters radiant skin

Capsules carefully selected and optimized for each kojic acid concentration help enhance penetration^*6 into the skin.

For the high concentration type, we developed micro Noni Fusion Capsules containing ingredients that promote penetration^*6 into the skin, along with rich oils.

Newly Developed
Noni Fusion Capsule

*Contained in WHITELOGIST CHRONOGENESIS　BRIGHTENING CONCENTRATE 1.8X

Ionsome BC

*Contained in WHITELOGIST CHRONOGENESIS BRIGHTENING CONCENTRATE

*For illustrative purposes only

Key Point 3
Translucence that seems to well up from within

Through proprietary research, we developed the new Deep Aura Optimizer^*3 .

It delivers deep^*6 hydration to help “put the brakes on” the decline in translucence.

*For illustrative purposes only

*1 Compared to WHITELOGIST　CHRONOGENESIS　BRIGHTENING CONCENTRATE　

*2 Within DECORTÉ

*3 Aspalathus linearis extract, concentrated glycerin (moisturizing)　

*4 Melanocytes　

*5 Calculated based on the average number of melanocytes per 1mm2 (unit area) and the average area of the female face (estimated value)　

*6 To the stratum corneum

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From points to planes.
All-at-once brightening for the entire face.

Kojic acid, an active brightening ingredient.

「Discovered119 years ago, 38 years of research」

This naturally derived ingredient was discovered in the early 1900s and
approved as an active brightening ingredient in 1998.
Research began with the observation that the hands of toji—master brewers working in sake and miso brewing sites—were remarkably white and beautiful.
This series embodies the traditional wisdom of koji, an ingredient long familiar to the Japanese people.

「Inhibiting the melanin pigmentation that causes age spots」

The face has over 37 million* melanocytes, the cells that form age spots.

Kojic acid works directly on melanocytes to thoroughly prevent the creation of pigmented melanin.

「A smaller molecular size than other active brightening ingredients」

Kojic acid has a significantly smaller molecular size compared to the many other active brightening ingredients.
It penetrates deep, reaching melanocytes directly and exerting a seamless brightening effect.

Diagram of active brightening ingredient molecular sizes (internal ratio)

「Helps prevent recurrence of age spots after laser removal treatment」

Kojic acid can be used for spot removal aftercare.
With age spot prevention research continuing even today, it has garnered a high level of trust.

*For illustrative purposes only

*1 Calculated based on the average number of melanocytes per 1 mm2 (unit area) and the average area of the female face (estimated value)　

*2 Within DECORTÉ　

*3 To the stratum corneum

Target age spots at their source and awaken your radiance

How many years have you worried about age spots?
DECORTÉ’s advanced brightening research

Age spots—once they appear, they seem impossibly persistent.

Re-examining the true causes behind their formation,
DECORTÉ focused its brightening research more deeply into the skin.

We honed in on an approach that “put the brakes on”
the process of age spot formation.

The melanin that causes age spots is generated in melanocytes deep within the skin,
gradually darkening as it is formed.

Our theory was that, if we could put the brakes on this process,
no pigmented melanin would be produced,
and skin would remain bright and free from age spots.

Putting the brakes on the decline of translucence

Newly formulated Deep Aura Optimizer^*1

Deep Aura Optimizer (green rooibos extract)^*1 is an ingredient identified through proprietary research.

It is obtained from rooibos, a plant that grows in harsh arid environments and is rich in polyphenols. Rooibos tea, made from its leaves, has been cherished since ancient times for its beauty and health benefits.

Deeply moisturizing, it helps put the brakes on the decline of translucence and maintain bright skin.

*For illustrative purposes only

Culmination of years of expertise and skincare ingredients

A multifaceted approach to bring out the skin’s natural radiance

Enriched with a diverse array of skincare ingredients, the eighth-generation WHITELOGIST is now complete.

It delivers a seamless approach that elevates both hydration and translucence.

*For illustrative purposes only

Serum that both brightens and beautifies

A quasi-drug with 7 approved efficacies

*1 Aspalathus linearis extract, concentrated glycerin (moisturizing)　

*2 Chrysanthemum parthenium (feverfew) extract, l-oxyproline, concentrated glycerin (moisturizing)　

*3 Angelica acutiloba root extract (1), Zizyphus jujuba fruit extract, concentrated glycerin (moisturizing)　

*4 Lonicera japonica (honeysuckle) extract, Malva sylvestris (mallow) extract, Thymus vulgaris (thyme) extract (1), concentrated glycerin (moisturizing)　

*5 Rhodiola sakura root extract, Pinus sylvestris cone extract, concentrated glycerin (moisturizing)

With 1.8 times^*1 the kojic acid—our highest concentration^*2 ever.
A brightening serum that richly penetrates deep
inside^*3 skin to deliver the ultimate brightness.

Intensive care with high-concentration^*2 kojic acid that shuts down age spots at the source.

The hydration and penetrative^*3 power of Noni Fusion Capsules unleash radiance to make skin glow.

DECORTÉ WHITELOGIST　
CHRONOGENESIS　 BRIGHTENING CONCENTRATE 1.8X [Quasi-Drug]

30mL 19,800 yen (including tax)

60mL 33,000 yen (including tax)

60mL 32,450 yen (including tax) (Refill)

TO USE

○ Use in the morning and evening after conditioning the skin with lotion.

○ Add a small amount into the palm of your hand and gently apply to face.

Recommended for

Those seeking to prevent deep, persistent age spots

Those who have tried other brightening serums

Those who enjoy a rich, concentrated texture

Those seeking aftercare following aesthetic age spot removal to help prevent the formation of new age spots.

*1 Compared to WHITELOGIST　CHRONOGENESIS　BRIGHTENING CONCENTRATE　

*2 Within DECORTÉ　 freckles.

*3 To the stratum corneum　

*Exposure to light or air may cause the serum to darken slightly in color, but this does not indicate any issues with quality.　

*When using in combination with other brightening cosmetics, please use one product at a time while observing the condition of your skin.　*Do not use this product concurrently with the WHITELOGIST　INTENSIVE BRIGHTENING MASK.　Suppresses melanin production, preventing dark spots and freckles.

The brightening power of naturally derived ingredient kojic acid.
A brightening serum that infuses skin with fresh hydration for crystal-clear translucence.

With a light, blendable texture designed to be loved over time.

It seamlessly infuses the stratum corneum with hydration and translucence, banishing even dry dullness.

DECORTÉ WHITELOGIST
CHRONOGENESIS BRIGHTENING CONCENTRATE [Quasi-Drug]

30mL 13,200 yen (including tax)

60mL 22,000 yen (including tax)

60mL 21,450 yen (including tax) (Refill)

Recommended for

Those using a kojic acid brightening serum for the first time

Those who enjoy a fast-penetrating,^*3 fresh texture

Those seeking an easy-to-use product that doesn’t conflict with other skincare

Those seeking aftercare following aesthetic age spot removal to help prevent the formation of new age spots.

*Exposure to light or air may cause the serum to darken slightly in color, but this does not indicate any issues with quality.　

*When using in combination with other brightening cosmetics, please use one product at a time while observing the condition of your skin. Suppresses melanin production, preventing dark spots and freckles.

Locks 2.5 times (concentration compared to existing masks) the kojic acid into skin.
Our ultimate^*1 intensive care brightening mask for instant radiance and glossy,
hydrated translucence.

Sheet shape is designed in 1mm increments for optimal fit.

Also formulated with Deep Aura Optimizer^*2 for instant luminance when the mask is removed.

DECORTÉ WHITELOGIST　INTENSIVE BRIGHTENING MASK [Quasi-Drug]

30mL × 1 mask 2,420 yen (including tax)

30mL × 6 masks 12,100 yen (including tax)

Literally dripping with kojic acid brightening serum,

this is a fast-acting, intensive special care mask to use 1–2 times a week.

It powerfully infuses skin with hydration and beauty ingredients for astoundingly clear translucence with just a single use.

Single-pack mask also makes the perfect gift for a special someone.

*For illustrative purposes only

Recommended for

Those seeking to prevent deep, persistent age spots

Those who want concentrated special care in addition to daily brightening

Those seeking aftercare following aesthetic age spot removal to help prevent the formation of new age spots.

Those searching for a casual gift for someone special

*1 Highest concentration of kojic acid formulated in a DECORTÉ mask　

*2 Aspalathus linearis extract, concentrated glycerin (moisturizing)　

*Mask is highly saturated with serum. Be careful of drips.　

*When using in combination with other brightening cosmetics, please use one product at a time while observing the condition of your skin.　

*Please do not use this product concurrently with WHITELOGIST　CHRONOGENESIS　BRIGHTENING CONCENTRATE 1.8X.　Suppresses melanin production, preventing dark spots and freckles.

Order of Use

STEP1

Cleansing

Cleansing Face wash

STEP2

Softening

Emulsion

STEP3

Conditioning

Lotion

Brightening care

STEP4

Moisturizing

Cream

*When using in combination with other brightening cosmetics, please use one product at a time while observing the condition of your skin.　

*Please do not use the WHITELOGIST　CHRONOGENESIS　BRIGHTENING CONCENTRATE 1.8X concurrently with the WHITELOGIST　INTENSIVE BRIGHTENING MASK.

WHITELOGIST
continues to evolve to reflect cutting-edge brightening research.

With 2.8 million^*1 loyal fans, WHITELOGIST is DECORTÉ’s no.1^*2 brightening series.

Guided by our concept of “logical brightening,” we are specialists in melanin care who have continued to advance the latest brightening theories over many years.

*1 Total units shipped for WHITELOGIST skincare items　

*2 Based on units sold in 2024　

*3 Compared to WHITELOGIST　CHRONOGENESIS　BRIGHTENING CONCENTRATE　

*4 Within DECORTÉ

Prices are suggested retail prices.