Concept

List of Products

Concept

The beauty of life springing up in the skin.

Making even the contour look beautiful and uplifting. AQ Base Makeup.

For the skin robing with a sense of life ─ “Breath of Life”

The goal of AQ Base Makeup is to feel the breath of life in the impression of skin.

It is to feel the silky, moisture-rich, radiant and resilient skin.

It shines glamorously from the inside, revealing the original beauty of the skin.

It leads to an impression that the skin is full of vitality as if the skin is actually breathing.

Caring for the daytime skin just like skincare ─“Daytime Skincare”

Because the base makeup touches the skin for the longest hours in a day,

you could enjoy creating skin with your feelings of doing “daytime skincare”.

From such desires, a common set of carefully selected and refined AQ Skincare beauty ingredients are added.

This creates a desired impression of the skin that is dewy, moisture-rich, and resilient,

and gives you higher expectations for the skin after long-term use.

AQ Base Makeup promises to provide a blissful experience, a sense of top-class hospitality for your skin.

Let your skin breathe each time you robe yourself with it.

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It makes even the contour look beautiful and uplifting.
Carefully selected and refined ─The beauty ingredients of AQ Skincare are also combined into Base Makeup.

White Mucuna Extract

The blessing of carefully selected plants is transmitted from ancient times. This is an essential ingredient for refining both the skin and senses by focusing on the skin’s “power of revival” and the mechanism of the “mind” that evokes a sense of beauty.

* White Mucuna Extract [Mucuna birdwoodiana extract]
(Moisturizing / neural transporter production / antioxidant / blood circulation promotion)

While Birch Water

It is a complex component of rare white birch sap that contains abundant natural minerals and amino acids which can be collected only for a period of four weeks when snow melts and the extract that condenses the benefits of the bark of white birch.

A soothing fragrance that accentuates the graceful aroma of Queen of the Night.

The “mysterious flower” is said to bloom only once on a summer night. It has a refreshing, deep floral woody flagrance with an accent of Queen of the Night.

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Design concept

Just like breathing fresh life into the skin that is refined through conscientious skincare.

With Base Makeup, your original beauty will radiate even more.

Its design enables each woman to feel her own “radiance”.

Inheriting the worldview of AQ Skincare,

each item is robed with celestial light.

This elegant collection is boldly embossed in relief covering the whole products

with a shining crystal veil and softly colored, delicate, and shimmering details.

Designed by Marcel Wanders

Born in the Netherlands in 1963. A product and interior designer and art director based in Amsterdam who is active and successful around the world.

He designs for both private clients and leading global top brands including Alessi, Baccarat, Bisazza, Christofle, KLM Royal Dutch Airlines, and Hyatt Hotels Corporation. Marcel's work, whose mission is “Here to create an environment of love, live with passion and make our most exciting dreams come true,” is full of adventure and humor (sometimes he is called a “design heretic)” that uplifts and entertains viewers, and shines with hope.

In Japan, he has served as DECORTÉ Art Director since 2010.

List of Products

Indulge yourself with skincare that cherishes your daytime skin. Gathering and robing with light to highlight the beauty of your bare skin. Tone Up Cushion Foundation.

AQ Skin Radiant Glow Lifting Cushion Foundation Tone up

11,000 yen (refill 9,350 yen; case 1,650 yen / with a puff) (tax included)

SPF30/PA+++

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A sense of resilience and glow that shines from the inside. Cushion Foundation gives clear, moisture-rich finish.

AQ Skin Radiant Glow Lifting Cushion Foundation

11,000 yen (refill 9,350 yen; case 1,650 yen / with a puff) (tax included)

SPF35/PA+++

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A texture melting into the skin. Boosting the impression of your facial features with a moisturizing film. Liquid Foundation.

AQ Radiant Glow Lifting Liquid Foundation

7 colors, 30 mL each, 13,200 yen (tax included)

SPF20/PA++

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Moist and smooth cashmere touch. Powder Foundation gives a high-quality, dewy finish that springs up from the inside.

AQ Radiant Glow Lifting Powder Foundation

12,100 yen (refill, 7 colors, 9,900 yen each; case 2,200 yen / with a sponge) (tax included)

SPF23/PA++

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Instantly becomes one with the skin.
A day cream that delivers radiant transparency and protects the skin from daytime UV rays and dryness.

AQ Absolute Treatment
Awakening Protective Day Cream

50g 19,800 yen (tax included)

SPF15 / PA++

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A makeup base with a mellow texture melts into the skin with moisture, creating dewy skin when dryness is a concern.

AQ Moisturizing Essence Primer

30mL, 7,700 yen (tax included)

SPF25/PA++

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A makeup base with a fresh texture gives moisture and dewy finish which prevents the makeup from coming off because of sweat and sebum.

AQ Lasting UV Primer <Makeup base>

30mL, 7,700 yen (tax included)

SPF40/PA+++

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Control Color evens out discoloration such as redness and dullness, which instantly neutralizes skin problems.

AQ Tone Perfecting Primer <Partial makeup base>

2 colors, 20g each, 5,500 yen (tax included)

SPF25/PA++

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It covers spots and freckles that concern you while moisturizing the skin. This cream-type concealer does not easily come off even with sweat and sebum.

AQ Tone Perfecting Cream Concealer

3 colors, 15g each, 5,500 yen (tax included), SPF25/ PA+++

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Taking away dullness for clear, bright skin. Face Powder keeps beautiful finish from right after putting makeup.

AQ Translucent Veil Facial Powder

30g, 13,200 yen (tax included)

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With six colors of powder that melt softly together to provide multiple color-correcting effects,
resulting in translucence with an elegant radiance.
A face powder for skin that exudes an aura like light emanating from within.

AQ Aura Reflector

3 types 10g 11,000 yen each (tax included)

refill 10g 8,800 yen each (tax included)

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Improves wrinkles, brightens skin, and treats rough skin.
A high-performance sunscreen serum that has sustained skincare benefits.

AQ Absolute UV Protection
Brightening & Wrinkle [Quasi-drug]
(sunscreen and serum)

55 g 11,000 yen (tax included) SPF50+/PA++++

*Suppresses melanin production, preventing dark spots and freckles

Prices are suggested retail prices.