The name Higashimuki originates from the time when the temple complex of Kohfukuji Temple was on the east side of Higashi-rokubo-oji Street, between Nijo-oji Street and Sanjo-oji Street. For this reason, building houses in the area was unacceptable for a long time. In the 16th century, dwellings were built on the west side only, facing east, and the name Higashimuki, or literally “east-facing” came to be. In the “Higashimuki” area, Higashimuki-kita Shopping Street is located in Higashimuki-kitamachi, north of Nobori-oji Street (Omiya Street). During the Edo Period, on the northern side (presently Nara Women’s University) of Nijo-oji Street, the Shogunate’s “Nara Magistrate” was placed, from which the towns of Nara were governed, but in Higashimuki-kitamachi, a log called the “yorozu-ō-chō” was continued to be kept from the mid-17th century to the Meiji Period, over a 240 year period. The log recorded proclamations from the Magistrate and also events such as disasters (Preserved at the Nara City Historical Materials Preservation House). While adjacent to Kintetsu Nara Station, this town has both the charm of an educational district with a cultural hall, Nara Women’s University, and a catholic kindergarten, and the feel of a long-standing residential area. The shopping street has a unique atmosphere with very original and energetic young shop tenants, whose shops are popular with female university students, mixed in with long-established stores such as a book store and a Japanese sweets store with their own classic styles to feel. It is also the entrance to the “Kita-machi” area which has been attracting attention recently.